Eight easy ways to retell your impact story

The academic landscape is changing. Whilst blue skies research remains fascinating, research councils, funders and university assessors now want to know why your research matters. They all ask, “What impact will it make?”

Perhaps the work stimulates invention, changes policy or informs practise. Funders want to know how your previous work benefits society and how they will get value for money from future projects.

Image: Calvinius - http://bit.ly/1hFGXQE.

Today the Research Evaluation Framework (REF) is assessing British universities on their research impact; the results will be published later this year. But universities should not sit idly waiting for results.

Continue reading Eight easy ways to retell your impact story

Filed under: Communication strategy,dissemination,science writing,Tips,University issues | By Deborah on May 23, 2014 at 6:56 am

The Do’s and Don’ts of Science Communication, for Scientists

Tips to help you communicate your research easily and effectively


The do's and don'ts of scicommCommunicating complex science is always tricky – especially when you are communicating with a lay audience. As a scientist you may have spent years stressing over the intricate details of your research; going back to basics can seem daunting.

You may worry that a brief presentation cannot explain the relevance of your research. How can one article possibly capture its potential?

But like it or not, outreach and communication is on everyone’s agendas. Funding councils expect you to disseminate your research findings; universities are eager to promote their science to stimulate industrial collaboration. Continue reading The Do’s and Don’ts of Science Communication, for Scientists

Filed under: science writing,Tips | By Deborah on May 21, 2014 at 7:08 am

Five ways to share you science blog on Twitter

Discover some top tricks that should help your science blog get noticed

Brossard and Scheufele wrote that “[a] world in which one in seven people actively use Facebook and more than 340 million tweets are being posted every day is not the future of science communication any more. It is today’s reality.”

Studies show that Twitter is an essential element of any science communication campaign. My previous blog post outlines the evidence that Twitter is the most effective tool for sharing science stories and blogs online. But how can you fully exploit the power of this social media platform?

Tweet, Tweet

Twitter is a fast-paced mine field of hashtags, links and re-tweets: it can be easy to lose your bearings. Here are my five top tips which will help you attract attention to your Tweets.

Continue reading Five ways to share you science blog on Twitter

Filed under: Communication strategy,dissemination,Tips | By Deborah on May 18, 2014 at 7:11 am