Science communication with a difference

We love making science exciting, engaging and understandable for non-experts. So we were particularly pleased to hear about a wordy PR exercise organized by the UK’s national synchrotron facility – Diamond Light Source.

 

Diamond Light Source is a 562m particle accelerator in Oxfordshire which is helping thousands of sciences to perform advanc

ed studies on the properties of a wide variety of man-made an natural materials.

Diamond Light Source decided to promote the facility by launching a competition. Entrants were challenged to write a short story which somehow involved Dimonanbd Light Source.

We love playing around with words, so we reckon this was a great idea. Unfortunately we didn’t find time to enter ourselves, but you can read more on the competition’s Light Reading

Fact or fiction?

Fiction can certainly have a part to play in effective science communication – as long as fact is clearly distinguished from fiction.

Communicating complex subjects clearly and engaging audiences is at the heart of our work at Scientia Scripta. But we talk about the art of communication, rather than the science. That’s because there are no clear rules about how best to communicate – it all depends on the subject matter, your target audiences and what you are trying to achieve. Should you write a feature article or publish a press release? Twitter, blogs or hardcopy newsletters?

These are tough decisions, so we suggest that you get to know your audiences really well, understand how they like to receive information – and find ways to measure the success of your communication campaign.

We don’t know if Diamond Light Source did its homework, but we still like the idea. It’s always refreshing to see something different – a little bit of light relief!

Filed under: Communication strategy,science writing | Tags: , | By Hywel on December 15, 2011 at 8:30 am

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