4 things to consider when hiring a freelance writer

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Every organisation wants to attract attention. Perhaps you want to shout about your latest venture and product launches. Maybe you seek to engage a wide audience in your research project. Whatever it is that you want to say, you need to develop killer content and a comprehensive communications strategy.

But great writing takes time. Despite what most people think, good writing is a specialist skill. You could pass the task on to a colleague, but the chances are that unless they work in marketing, it’s not their core skill either. Perhaps it is time to find a professional for the job.

But a quick Google search shows that there are thousands of copy writers, copy editors, journalists, freelance communicators and media professionals waiting to mould your communications strategy. With so much choice, how can you possibly decide?

Continue reading 4 things to consider when hiring a freelance writer

Filed under: Tips | By Deborah on March 18, 2015 at 2:41 am

Outsourcing your communications: less stress, more impact

3038856950_2247f71cbc_o Thanks to all those gruelling lessons through school, we all can write. Need to draft a quick blog post, shape up a newsletter or prepare a product summary? No worries, just give me 30 minutes!

So why would anyone ever pay someone else to write for them? Surely outsourcing your communications to a freelance writer or agency is a luxury no business needs to afford.

Continue reading Outsourcing your communications: less stress, more impact

Filed under: Tips | By Deborah on March 12, 2015 at 2:42 am

A Round Up of the REF Results

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After much anticipation, the results of the Research Excellence Framework (REF) were published on Thursday 18th. Universities across the UK received scores for the average quality and ‘power’ of their research with overall rankings presented in a league table.

Here we give you a complete round up of the key points from the REF results day and look forward to REF 2020.

Continue reading A Round Up of the REF Results

Filed under: Tips,University issues | By Deborah on December 19, 2014 at 7:44 am

Twitter: five ways to keep your followers

Taking time to interact with people on Twitter will help to build a loyal and engaged following

Credit:  Rosaura Ochoa, http://bit.ly/1nj8P4VAt Scientia Scripta, we love to write. But we know – from experience – that writing can be hard work.

You time is precious so blogging must give you some kind of a return on your investment.

But there are thousands of science blogs out there, so how can you make sure that your voice is heard above the noise?

The science shows that you must share your work on social media – especially on Twitter. However, enthusiastic tweeting is not enough: you need people to notice your tweets, click on your links and ultimately share your blog posts. You need to “tweet smart”.

We previously posted five top ways to share your blog on Twitter. But this level of sharing will only get you so far. To really spark your audience’s interest, you must build a loyal following and engage with your followers directly.

Continue reading Twitter: five ways to keep your followers

Filed under: Tips | By Deborah on July 23, 2014 at 11:34 pm

REVI Insights: practical advice to help you embrace ‘impact’

REVI-logoScientia Scripta has launched REVI Insights to deliver concrete, practical and independent advice on the best ways to measure, monitor and communicate the impact of scientific research in your organisation.

As we prepare for launch, we are working with academics, research managers, impact officers and consultants to develop a range of guides, advice sheets and other content to support your ‘impact journey’. Please visit the REVI Insights website to find out more.

You can sign up to the REVI mailing list for newsletters, updates and a chance to win a day’s free consulting/copywriting (delivered by us!).

Calling all experts

If you are an impact consultant or, like us, if have supported universities on their impact case studies, REVI would like you to become a contributing expert. You will have the opportunity to share your experiences, offer practical tips, showcase your success and promote your impact-related services. All you have to do is subscribe to the mailing list and indicate your interest in becoming a REVI writer.

Filed under: Tips | By Edwin on June 27, 2014 at 1:12 am

Eight easy ways to retell your impact story

The academic landscape is changing. Whilst blue skies research remains fascinating, research councils, funders and university assessors now want to know why your research matters. They all ask, “What impact will it make?”

Perhaps the work stimulates invention, changes policy or informs practise. Funders want to know how your previous work benefits society and how they will get value for money from future projects.

Image: Calvinius - http://bit.ly/1hFGXQE.

Today the Research Evaluation Framework (REF) is assessing British universities on their research impact; the results will be published later this year. But universities should not sit idly waiting for results.

Continue reading Eight easy ways to retell your impact story

Filed under: Communication strategy,dissemination,science writing,Tips,University issues | By Deborah on May 23, 2014 at 6:56 am

The Do’s and Don’ts of Science Communication, for Scientists

Tips to help you communicate your research easily and effectively

 

The do's and don'ts of scicommCommunicating complex science is always tricky – especially when you are communicating with a lay audience. As a scientist you may have spent years stressing over the intricate details of your research; going back to basics can seem daunting.

You may worry that a brief presentation cannot explain the relevance of your research. How can one article possibly capture its potential?

But like it or not, outreach and communication is on everyone’s agendas. Funding councils expect you to disseminate your research findings; universities are eager to promote their science to stimulate industrial collaboration. Continue reading The Do’s and Don’ts of Science Communication, for Scientists

Filed under: science writing,Tips | By Deborah on May 21, 2014 at 7:08 am

Five ways to share you science blog on Twitter

Discover some top tricks that should help your science blog get noticed


3255575238_5e759c1a09_bResearchers
Brossard and Scheufele wrote that “[a] world in which one in seven people actively use Facebook and more than 340 million tweets are being posted every day is not the future of science communication any more. It is today’s reality.”

Studies show that Twitter is an essential element of any science communication campaign. My previous blog post outlines the evidence that Twitter is the most effective tool for sharing science stories and blogs online. But how can you fully exploit the power of this social media platform?

Tweet, Tweet

Twitter is a fast-paced mine field of hashtags, links and re-tweets: it can be easy to lose your bearings. Here are my five top tips which will help you attract attention to your Tweets.

Continue reading Five ways to share you science blog on Twitter

Filed under: Communication strategy,dissemination,Tips | By Deborah on May 18, 2014 at 7:11 am

The science of scicomms on social media

Clever ways to communicate your science, reach a wide audience – and please funders

8583949219_f55657573e_bThere has been a flurry of activity in the past few months as scientists across Europe prepare their submissions for the first calls for research funding under Horizon 2020. This successor to the Seventh Framework Programme (FP7) stresses the importance of communication and dissemination in collaborative projects.

But we also know that time is valuable. If you are going to communicate, don’t you want to be absolutely certain that your efforts are worth it?

A cunning plan

Like almost everything else in life, you’ll get the best results when you follow a plan. But you must develop this plan based on evidence, not your personal preferences or a hunch. Continue reading The science of scicomms on social media

Filed under: Communication strategy,dissemination,science writing,Tips | By Deborah on April 28, 2014 at 5:59 am

Five tips to improve your science blog

3634843977_8a94105b69_oThese days no scientist is allowed to work in the isolation of their laboratory. They must share their research and communicate their findings, not just in journals, but to the world at large.
The terms ‘dissemination’ and ‘outreach’ are always part of funding bids, so it is hardly surprising that many academics set up blogs to keep us informed about the projects. By blogging, researchers can discuss their science rapidly and informally without the pressure of peer review. Blogs may also increase the readership and citation rate of their primary papers.
But above all, scientific blogs can bridge the gap between academics and non-experts. Continue reading Five tips to improve your science blog

Filed under: science copywriting,science writing,Tips | By Deborah on March 29, 2014 at 11:20 pm