4 things to consider when hiring a freelance writer

3267433142_0c14d06774_o

Every organisation wants to attract attention. Perhaps you want to shout about your latest venture and product launches. Maybe you seek to engage a wide audience in your research project. Whatever it is that you want to say, you need to develop killer content and a comprehensive communications strategy.

But great writing takes time. Despite what most people think, good writing is a specialist skill. You could pass the task on to a colleague, but the chances are that unless they work in marketing, it’s not their core skill either. Perhaps it is time to find a professional for the job.

But a quick Google search shows that there are thousands of copy writers, copy editors, journalists, freelance communicators and media professionals waiting to mould your communications strategy. With so much choice, how can you possibly decide?

Continue reading 4 things to consider when hiring a freelance writer

Filed under: Tips | By Deborah on March 18, 2015 at 2:41 am

Outsourcing your communications: less stress, more impact

3038856950_2247f71cbc_o Thanks to all those gruelling lessons through school, we all can write. Need to draft a quick blog post, shape up a newsletter or prepare a product summary? No worries, just give me 30 minutes!

So why would anyone ever pay someone else to write for them? Surely outsourcing your communications to a freelance writer or agency is a luxury no business needs to afford.

Continue reading Outsourcing your communications: less stress, more impact

Filed under: Tips | By Deborah on March 12, 2015 at 2:42 am